Farm to Crag Fest ‘25
brand identitycircularity designmerchandisingexperiential designmotion design
Main ObjectiveIn the rebrand of Farm to Crag’s gatherings, design decisions were meant to reflect an educational, informative, and inclusive nonprofit group that is devoted to maintaining integrity within its communities. Farm to Crag’s new visual identity would be a brand design informed by environment + culture.
Project ChallengeRegenerative agriculture is becoming a hot topic, but still very few people know about it yet. To overcome this, the new design strategy needed to be welcoming, bold + captivating in a way that stayed true to the brand’s mission: exposing people to the importance of regenerative agriculture through engaging in outdoor activities + experiencing local farm to table food.
Circular Design: wristband system
